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    Generative Media

    AI that generates images, video, audio, music, speech, and synthetic avatars - the tools that produce usable media from a prompt.

    • Text-to-image and text-to-video models are collapsing the cost of producing usable visual assets, moving generation upstream to the drafting stage.
    • - Voice synthesis and cloning are making narration, dubbing, and localisation a per-render cost rather than a per-session studio booking.
    • - Provenance and licensing are the live constraint on adoption, as buyers need to prove what a model was trained on and who owns the output.

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