Persado

Persado provides the only Motivation AI Platform that enables hyper-personalized communications at scale, inspiring each individual to engage and act. Persado delivers hundreds of millions in incremental value to some of the largest brands in banking, insurance, retail, telecom, and healthcare—such as Ally Bank, Dropbox, JPMorgan Chase, Marks & Spencer, Tapestry, and Verizon. Persado AI and machine learning technology is trained on more than 100 billion digital language impressions across industries, enabling marketers to generate powerful, on-brand content and communications that motivate customers and drive significant value. Persado uses generative AI, machine learning, natural language generation, and experimental design to deliver a 41% average lift in conversion across customer engagement channels—helping top brands achieve more than $1.5B in incremental revenue. As an employer, Persado is committed to creating a workplace where everyone’s unique perspective is valued and people can do their best work. Persadoans can be #ProudofPersado for numerous innovation and workplace awards, including: * Fortune 50 Companies Leading the AI Revolution * Fast Company’s World’s Most Innovative Companies 2020 * Gartner Cool Vendor in Data-Driven Marketing * Built In’s Best Places To Work in 2021 * Retail Industry Leaders Association (R)Tech Retail CEO Innovation Award 2018 * Forrester Breakout Vendor in Content Intelligence * Crain's NY Fast 50 * Digiday Signal Award: Best Marketing Automation Platform * Fortune Great Place to Work * Tech in Motion Best NYC Startup * 100 Disruptive Brands - Marketing Week Website http://www.persado.com Company size 201-500 employees Headquarters New York, New York Founded 2012 Specialties Digital Marketing, Conversion, Acquisition, Retention, Email Marketing, Consumer Insights, Display Advertising, Facebook Advertising, Cognitive Computing, Artificial Intelligence, SMS, Mobile Push Notifications, Personalization, Content Intelligence, Artificial Intelligence, Marketing, Marketing Language, Emotional Language, Machine Learning, Omnichannel, Generative AI, and Customer Loyalty Motivating action is the biggest driver of conversion. Leading brands depend on the Persado Motivation AI Platform for accelerated revenue growth. Persado AI-generated language outperforms your best copy 96% of the time. The Persado Motivation AI Platform leverages a vast, proprietary marketing communications knowledge base, advanced AI, deep learning models, and a decision engine to deliver the precise language that motivates every individual to engage and act. The result is unprecedented conversion rates and revenue growth. Experience the power of a specialized class of generative AI that drives business outcomes. Motivation AI is our product. Added value is our business. Persado provides the only Motivation AI platform that enables personalized communications at scale, inspiring each individual to engage and act. Many of the world’s largest brands, including Ally Bank, Dropbox, JPMorgan Chase, Marks & Spencer, and Verizon, rely on Persado to generate hyper-personalized communications. With the Persado Motivation AI Platform, the top 30 Persado customers have achieved over $1.5 billion in incremental revenue. The AI language generation platform that drives significant revenue lift. language experiments How do you motivate customers to engage? The Persado Motivation AI Platform leverages a vast language knowledgebase, advanced AI and machine learning, and a decisioning engine to deliver the precise language that motivates every individual to engage and act, driving unprecedented revenue lift. Request Demo Persado Motivation AI Platform The Persado Motivation AI Platform interprets the intent of a message, uses AI and machine learning models, and together with an unparalleled decision engine, generates the precise language that motivates each individual to engage and act. Leveraging patented algorithms, the platform learns consumer response patterns and continues to refine language, delivering hyper-personalization at scale for elevated performance. Experience revenue lift across every channel. Motivate your customers across the lifecycle, from acquisition to customer service interactions Increase retention to drive customer loyalty Personalize messages across every channel: web, mobile, social, and email Motivate action with hyper-personalization. Generate motivating language for each individual using predictive AI Leverage creative first-party data to scale language personalization Hyper-personalize across any channel and at every customer touchpoint View analytics on the impact of every word. See detailed metrics on target audience response and the impact of every word Understand what language and narratives motivate your customers to interact through multi-dimensional analytics Integrate seamlessly with existing stack. Elevate your technologies and streamline end-to-end execution of content generation, delivery, and analysis Integrate with existing infrastructure and work streams See results in just days The Motivation AI Platform for Language Generation Determine what motivates customers to act. The world’s largest customer motivation knowledgebase determines message intent, emotional context, and motivation by leveraging: A vast dataset of 1.2B consumers with 100B interactions annually interprets the structure and impact of messages The equivalence of 645 years of A/B tests to measure and refine motivation-focused language, emotional response, and engagement 15M+ proven performance messages growing 20% annually to keep a constant pulse on consumer behavior customer motivation knowledge base Predictive Content Generate motivating messages with predictive content. Inspire engagement and response through patented deep-learning, narrow AI that can predict and generate the messages that motivate action: Benefit from powerful deep learning transformer models trained on more than $15 billion of enterprise marketing communications to ensure high-performing messages Integrate with your custom language model for brand voice alignment Convert ideas into new messages with keyword-based language generation Evolve messages with cloud analytic orchestration Advanced decisioning engine and machine learning experimentation for the highest conversion rates. Determine the messages that drive the highest levels of engagement and conversion through advanced decisioning and machine learning experimentation: Uncover the nuanced narratives that resonate with your customers in specific scenarios across the entire journey Scale learnings through automated experiments that can be applied broadly across campaigns Optimize the messages each customer receives with powerful set-and-forget adaptive technology Advanced Decisioning Engine Integrates seamlessly into your communications workflow. Whether you’re a channel owner, campaign manager, copywriter, or brand strategist, our enterprise platform fits seamlessly into your existing workflow. Add a strategic layer to the communications you send to consumers, request content creation, leverage new campaign ideas, explore deep-learning insights, and collaborate on approvals with your team.