Company knowledge (GEO)
Machine-readable Q&A across the five GEO sections of the buyer journey.
Company knowledge is structured Q&A written for how AI engines select and cite content. It's the heart of GEO (Generative Engine Optimization) on Welcome.AI. Manage it at /manage/<your-company>/knowledge. New to the terms? See key concepts.
At a glance
- Manage structured Q&A at
/manage/<your-company>/knowledge, organized into five GEO sections that follow the buyer's journey. - You can write all five sections on any plan. On your public page, signed-out visitors see Discover and Educate; signed-in visitors see all five.
- Each section is an accordion of question-and-answer pairs you add, edit, or delete; pairs stay in their saved order.
- Pro can auto-generate all five sections from your website (about 60–90 seconds) via the Generate Knowledge button.
- Quality hints: open each answer with a direct 40–60 word capsule, include statistics, and aim for around 15 named entities per section.
The five GEO sections
Your knowledge is organized into five sections that follow a buyer's journey:
| Section | Stage | Shown on your public page to |
|---|---|---|
| Discover | Company overview — who you are and what you do | Everyone |
| Educate | Product and technology — how it works | Everyone |
| Evaluate | Proof and comparisons — why pick you | Signed-in visitors |
| Convert | Plans and deployment — pricing and rollout | Signed-in visitors |
| Enable | Customer success — onboarding and support | Signed-in visitors |
You can write and edit all five sections on any plan. Signed-out visitors see Discover and Educate on your public page; signed-in visitors see all five. Serving the full set to AI agents is a Pro feature — see AI presence.
The Q&A editor
Each section is an accordion of question-and-answer pairs.
- Add — Select Add Q&A Pair, enter a question and answer, and save.
- Edit — Select the pencil on any pair to change the question or answer.
- Delete — Select the trash icon and confirm.
Pairs are kept in their saved order. Drag-to-reorder is not available.
Auto-generation on Pro
Pro companies with a website and no Q&A yet have knowledge generated automatically the first time they open the section — it analyzes your website and drafts all five sections (this takes about 60–90 seconds). You can also generate or top up at any time with the Generate Knowledge button. Always review generated content before relying on it.
Quality hints
The editor surfaces research-backed tips as you write:
- Answer capsule — Start each answer with a direct 40–60 word response, then expand. This format is cited far more often.
- Include statistics — Specific data points and numbers raise AI citation rates by about 33%.
- Entity density — Aim for around 15 unique named entities (companies, products, technologies) per section. A badge shows your count and flags sections below the threshold.
Avoid keyword stuffing and promotional framing — both hurt how AI engines treat your content.
Where this shows up
Your knowledge feeds the public profile and the machine-readable AI presence endpoints (agent.json and llms.txt) that AI agents read directly. Filling out all five sections is also a major contributor to your discoverability score.
FAQ
Which knowledge sections do I get on the free plan?
All five — you can write and edit Discover, Educate, Evaluate, Convert, and Enable on any plan. On your public page, signed-out visitors see Discover and Educate while signed-in visitors see all five. Pro adds auto-generation and serves your full knowledge to AI agents via the machine-readable AI presence endpoints.
Can I generate my Q&A automatically?
Yes, on Pro. Pro companies with a website and no Q&A yet get knowledge drafted automatically the first time they open the section (about 60–90 seconds), and you can generate or top up anytime with Generate Knowledge. Always review generated content before relying on it.
What makes an answer more likely to be cited by AI?
Start each answer with a direct 40–60 word capsule, then expand. Including specific statistics and numbers raises AI citation rates by about 33%, and aiming for around 15 unique named entities per section helps too.
Can I reorder my Q&A pairs?
Not by dragging. Pairs are kept in the order they were saved; drag-to-reorder isn't available.
Where does my knowledge show up?
It feeds your public profile and the machine-readable AI presence endpoints (agent.json and llms.txt) that AI agents read directly, and it's a major contributor to your discoverability score.